Conversion Rate Experts Podcast cover image

Secret copywriting words and why we don't do Twitter.

Conversion Rate Experts Podcast

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Mastering Words in Copywriting

This chapter explores the effectiveness of specific words in copywriting, particularly how negative headlines can resonate with B2B buyers focused on avoiding costly mistakes. It underscores the importance of testing words and the skills needed for successful conversion marketing, emphasizing hands-on experience and a deep understanding of the market.

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