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In this episode we will look at how Social Selling has evolved in 2023 including which strategies and tactics have proved successful and which have not. We will also look ahead to the rest of 2023 and what social selling strategies we believe will continue to move the needle over the next several months.

4:55- What we having learned about social selling in 2023 so far.
6:58- What Brandon has learned so far.
9:19- LinkedIn algorithm
12:46- Chat GPT and it’s echos
14:23- More new posts?
17:30- More personal but not just for the sake of business
19:44- More permeation
22:15- Using social increases probability
25:50- Looking into the future of social selling
29:03- Authenticity
32:44- A big shift in efficiency
35:30- Quality of your relationships
37:28- What to feed the engine
40:09- Building pipeline

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SSFN.31 - Social Selling - Lessons Learned in 2023 (so far...)!