Calvin Sneed, a trailblazing former main anchor at Channel 9 and the only African American male in East Tennessee to hold such a position, recounts his inspiring journey from photographer to anchor. He discusses the importance of representation in media and shares his deep-rooted passion for bridge hunting. Calvin reflects on how bridges symbolize connections in life and community, while also critiquing the evolving landscape of broadcasting. His nostalgic anecdotes bring a personal touch, celebrating both his past and his ongoing love for photography.
Calvin Sneed's journey from radio to becoming a prominent African American news anchor highlights the importance of diversity in journalism.
His role as a consumer advocate through 'Call Calvin' demonstrates the vital connection between journalism and community service.
Sneed's current passion for bridge hunting symbolizes his desire to document historical narratives and foster a sense of community.
Deep dives
Calvin Sneed's Broadcast Journey
Calvin Sneed began his career in broadcasting at WKPT radio in Kingsport, where he honed his skills while still in high school. He initially aspired to be an actor, but after guidance from a counselor, he transitioned into journalism and embraced the role of a news anchor. He was one of the first African American anchors in East Tennessee, breaking barriers in a field that had previously lacked diversity. His early experiences laid the foundation for a career that spanned over five decades, during which he became a prominent figure in local news.
Navigating Challenges in Journalism
Sneed's career in journalism was marked by the challenges of being an African American in a predominantly white industry. He faced both subtle and overt resistance, including instances of discrimination such as a cross being burned on the TV station's lawn. However, he chose to focus on his work and the connection he formed with his audience, earning their trust and acceptance. Sneed noted that the acceptance he received from colleagues and viewers helped him overcome these challenges and solidified his role in the community.
The Impact of PM Magazine
Calvin Sneed became a household name through his work on PM Magazine, where he showcased his talent for storytelling and connecting with audiences. This show, filled with unique and engaging stories, allowed him to adopt a more personable and entertaining approach to journalism. His work on PM Magazine expanded his reach, making him a beloved local figure who resonated with viewers. By focusing on stories that mattered to the community, Sneed reinforced his belief that journalism should not only inform but also engage and entertain.
Transitioning to Consumer Reporting
In 1992, Sneed transitioned to consumer reporting, where he became known as a problem solver for the community under the banner 'Call Calvin.' This role allowed him to advocate for viewers facing issues with businesses and service providers, establishing himself as a trusted voice. His personable approach and ability to relate to people's problems made him an effective consumer advocate. The success of this segment further cemented his reputation as a community-oriented journalist dedicated to helping others.
A Passion for Bridges
Calvin Sneed's passion for bridge hunting stems from fond childhood memories of crossing a steel truss bridge between family farms. This connection to bridges represents more than just structures; it encapsulates a sense of community and history. He now photographs and documents bridges, capturing their stories and significance before they vanish. This endeavor allows him to merge his interests in communication and history, creating a unique narrative that resonates with the themes of connection and permanence.
You may recognize Calvin Sneed from his many years as the main anchor on the 6pm news for Channel 9, but he didn’t start his journey there…
In this episode, Calvin shares how he worked his way up from photographer to main anchor, how he’s the only African American man in East Tennessee to be a main anchor on the news (and why that shouldn’t be the case), and why he’s returning to his roots of photography, but this time it’s for bridges!
Calvin Sneed is now retired but keeps a hand in local broadcast news while pursuing his passion, bridge hunting. You can learn more about his Bridge Hunters on his website (ilovebridgesandtunnels.com) and you can connect with Calvin on LinkedIn (linkedin.com/in/calvin-sneed-75754523).