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15min chapter
E77 - Calvin Sneed's Morning Cup
My Morning Cup
The Evolution of Broadcasting Storytelling
This chapter explores the transformation of storytelling within broadcasting, focusing on PM Magazine and its innovative feature reporting. Through personal anecdotes and the unique experiences of a pioneering co-host team, the narrative reveals how engaging stories can connect with audiences and achieve wider success. Additionally, the chapter critiques the impact of corporate consolidation on local broadcasting, reflecting on its challenges and the erosion of community-focused programming.
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