Welcome to the We Do Not Care Club

You're listening to Burnt Toast! I'm Virginia Sole-Smith. Today, my conversation is with the one and only Melani Sanders.

Melani is a digital creator and the fearless founder of the We Do Not Care movement. If you are a woman in your 40s, 50s and beyond, you are very likely already in this club. Melani's viral club meeting videos, where she runs down a list of everything "We just do not care about anymore," are the kind of thing that my friends are constantly sharing and dropping in our group chats, and I'm sure it's the same for you. 

Melani perfectly articulates the pressures we're under, and when she names it, it feels easier to let it go. So I loved this conversation.

Welcome to the Burnt Toast chapter of the We Do Not Care Club. Let's get this meeting started.

🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈

Episode 228 Transcript

Melani

Hello and welcome to all members of the We Do Not Care Club. I started this club for all women in perimenopause, menopause and post menopause. We are putting the world on notice that we simply just do not care much anymore. This is a special body liberation edition. Yay.

Virginia

I'm so thrilled to have you here. I just love your work, and I'm a huge fan. So thank you for doing this.

Melani

Thank you for having me. 

Virginia

Well, you just kind of exploded into all of our lives in the last year. Where did the We Do Not Care Club come from? What's the origin story?

Melani

This was something that happened by chance. I was at Whole Foods in the parking lot. I was waiting on Whole Foods to open up because I was out of ashwagandha. Ashwagandha has been a huge part of my perimenopause journey. It is my prerequisite to life, that and coffee and a few other things. I got to have that. It helps me to feel more stable. I realized I didn't have any more. I woke up, and I keep it on my nightstand, and I turned the bottle over to look for some. And I pulled the cotton stuff out, and I said, 'Oh, crap.' And it was about seven something in the morning. They weren't open until eight. I was in the parking lot when it opened. When I got back in the car, I popped open my ashwagandha. I took the ashwagandha, and I looked at myself in the mirror. I honestly just didn't care much anymore. I didn't comb my hair. Everything was unstructured. I had on a bra that was half the size of my boobs, and it was, it was all out of order. And I didn't care that I didn't care. 

And I thought, I'd been a creator for a while, for over four years. And I said, 'You know what? Maybe I could start a club called a We Do Not Care Club.' And I hit record and I asked, "Did anyone else out there feel the way that I did, and if so, join me. Join the club." And sure enough, by the time I got home from hitting that record button, my phone was blowing up. It was blowing up. The notifications: "Absolutely, I want to join, I want to join. I want to join." Yeah, I'm in it, I'm in it.

And sure enough, my platform grew to maybe about 500,000. The WDNC is at 6 million now, across all platforms. 

Virginia

Unbelievable.  

Melani

I was gaining hundreds of thousands of followers per day. 

Virginia

Oh, my God. How are you? Because that's a huge shift in your life.

Melani 

Yes. In the beginning, I was very scared. I've freely shared emotionally what this is doing for me, mentally, all of it. I'm just openly sharing because I'm just a girl in perimenopause, and I hit record as it was happening. I didn't quite understand it, because when you get new followers, it's like, 'Oh, I got 100 new followers. Yay. That video did well.'

But when you look and you're gaining hundreds of thousands of followers per day, it's like, 'What is going on?' I was trying to be sure, like, did something else come up besides this video? But then, typically, I'll post and I’ll post on several platforms at one time, and they were all going viral. 

They were just going. So it scared me. And honestly, in the beginning I ran because I wasn't the content creator that showed up every day doing a lot of content. Sometimes I don't post for a week or so. 

Virginia

You're living your life. 

Melani

Yeah, I'm living my life. I'm not stuck to my phone or to social media. I got very nervous, because look at me running my big mouth. I started a club and now I'm not even all there. I don't even know who I am most days. So how's this going to work out? 

I think I've migrated from scary to just a bit nervous. You know, this is the internet, and there are so many things that are so out of the box. It's very surreal. Very surreal.

Virginia

Well, I feel like it blew up because you voiced something that so many of us are experiencing and didn't know how to voice. It's a good kind of blowing up. You're giving voice to this thing, women's experiences in our 40s and 50s and beyond are not talked about. It's not made visible at all. But I can imagine it's, yeah, coming with quite a cost to you personally. So thank you for your service on behalf of all of us.

Melani

Well, thank you. The one thing I do want to add is that I feel as time has gone on, I've felt like I was meant to do this, if that makes sense. As I cry openly. I cut my computer off for a while. I really just examined everything that was going on in the sisterhood, all of the comments like, what do they see? What do they hear? And to your point, just being able to say things out loud. I'm getting stronger in that. But before this happened, balance was something that I really, really, really tried to master, if that makes sense. And just paying attention to Melani and what it is I need. I was on this journey before WDNC started. So now that I'm here, it's like I can apply all of those things that I have been trying to do to make my life better. I'm able to take that and put it into WDNC.

Virginia

One of the themes of your content that resonates with me really deeply, and I think with the Burnt Toast listeners, something we're always talking about is how to let go of perfectionism and these expectations that are put on us as women, as moms, especially around cooking and other domestic labor. One of my favorite entries on the list recently was 'We do not care if we said we were cooking dinner this morning. That was this morning's energy, and this afternoon is different.' And I was like, yes, that is how I feel today. Thank you. 

Melani

Absolutely. That was when the coffee was hot.

Virginia

Does naming these specific things that you want to let go of, does that actually help you let go of those expectations for yourself?

Melani

Yes. The announcements are comprised of me and my thoughts, but also the sisterhood. I take a lot of the content from that. So collectively, if our sisters don't care about that, then we don't care about it either. And yes, it definitely does. 

What really helps is just we are all high fiving each other, and it's like, like you just said about the kitchen and cooking and all of that. Yeah, it feels good to know I'm not the only one.

Virginia

We're all not cooking dinner tonight.

Melani

If you're hungry, the kitchen's not locked. Figure it out. Figure it out. We got stuff to figure out.

Virginia

The main thing at Burnt Toast that we don't care about is diet culture. We are trying to make peace with the bodies we have now. We are trying not to keep chasing the dreams of the bodies we maybe used to have, or never had, but thought we should have. What are some of your favorite body related things to stop caring about?

Melani

One, and I speak about this in the book, in The Official We Do Not Care Club Handbook, is my arms. It's one thing that I have been so… I've kept my arms covered up, no tank tops, for years. I have a 24 year old, and when I when I got pregnant with him, my body stretched out a lot, and I got a ton of stretch marks on my arms, and then I ended up having surgery some years later, under my arm, so I just felt like it just looked bad. And I covered it up for a very long time. 

And after starting the We Do Not Care Club, I really just started to take inventory to be sure that I'm living up to what I'm saying. And I said, 'You know what? I'm about to go put on one of them tank tops, and I'm going to go to TJ Maxx.' And so I walked into TJ Maxx with my tank top on, and I looked around, and I'm trying to figure out who you know. I know they're looking, they're judging, and nobody really gave a damn about my arms. I'm the one that cared so much. So now it is what it is, darling.

Virginia

Everybody deserves to not be hot and sweaty. Tank tops are great.

Melani

Especially in midlife, tank tops are life. You look at how many years--my son is, 24 years old, and I went through all of this time, and it was in that moment where it's like, 'Girl, don't nobody care. You better show your arms.'

Virginia

You have a right to show your arms. It’s just a body. 

Melani

It sounds so easy, but mentally for many of us, it's not. We know we will judge ourselves. We're waiting to be judged. We're comparing ourselves, and it's like the hell with all of that. 

Virginia

It's true that there are times body things do get commented on. One of mine is the way I gain weight. I get mistaken for pregnant quite often. I carry my weight in my midsection and it's this awkward moment that for years, I was like, 'Oh God, am I going to look pregnant in this dress? Someone's going to say something. It's going to be this weird conversation.' And then I was like, 'Well, that's on them for saying the rude thing to talk about.' If they feel uncomfortable in that moment that is not my problem to worry about. They're the ones commenting on someone's body when they shouldn't be. And that really turned that around for me.

Melani

Yeah, exactly. The one thing that I really focus on now as I study the sisterhood is empathy. I have this saying, and the saying is, 'If our sister's coochie is dry, then we all have dry coochie.' And it pretty much means that her story is our story, and not everyone has that quick confidence or that ability to just turn it off. You know how some things just come so easy to some people, and it's like, it sounds so good, but then it's discouraging, because it's like, 'Damn, why can't I just let go of these insecurities?'

I'm okay with being vulnerable. I'm okay with it. It's fine, although I still do have my insecurities, such as showing my arms. But I think together, just being able to share this stuff, we get stronger together. 

You know what I was going to do, and I might still do it. I think I'm going to go live and I'm just going to sit up there and show my arms, my under arms. 

Virginia

I love that. 

Melani

You think? Well, seriously, I think I'm going to do that, and then, or maybe I can start a challenge or something, and it's like, post what you're most embarrassed about? And then I'm normalized, yeah, let's not, let's normalize it. How about it? Yeah, wow. I had coffee earlier, so I'll probably just wear out in a little while. But the inspiration is there now. No, seriously.

Virginia

We're recording at 9 A.M. There are a lot of big dreams.

Melani

Yeah, by 5 P.M., it's like, 'No, not doing it. Get out my face.'

Virginia

Don't want to show the internet my arms today. 

Melani

That's dumb.

Virginia

But I love the intention behind it. And you're right. I think it's making space for 'we are allowed to show these parts of our bodies and not feel shame' and not downplaying actually how difficult that is in a world that's been throwing us these messages our whole lives. You didn't think of the idea that you should feel bad about your arms, that's a society wide message that you've been fed since you were a little girl. So it is really hard work to stand up against that, and not every day is a day to challenge the patriarchy in that way.

Melani

Yeah, exactly. No. I was joking, but I do think I am going to do that. I think I'm going to start a challenge, and I think that that's going to be good.

Virginia

I think it's a great idea. So you mentioned the book, The Official We Do Not Care Club Handbook. Would love to hear a little more about this. The main thing I know is that the dedication is to the asshole who told you you had a computer box booty. So I read that and was like, 'Okay, well, I'm ordering it for everyone I know.'

Melani

Yeah, that was the intention behind it, for sure. And I wanted to preface it with that, we can have some words in it, but it's a bit of fun. It's what Melani is, and what I'm comprised of is there's a very humorous side to me, there's a very serious side to me, and then there's this educational part to it. 

So I think that we have to be sure, as we're going through this stage of life, in perimenopause and beyond that we can definitely say what we don't care about, but then we also need to have intention about what we do care about. Let's have fun with it. Let's have fun with it and talk about why we do not care what the back of our hair looks like. It's the front that matters. That's what we can see, and being able to be okay with that. But then, we have to still just kind of pay attention to how that affects us mentally. Like, we do not care if our room is junky, but at some point we want to be able to clean up that room and to dive into it a little bit. 

So it's just bits and pieces of some fun. Some pieces where it's like, 'Come on, girl, let's get up girlfriend.'

And I'm sharing this through my own personal journey, from childhood to where I am now, and how I put over the years, a lot of expectations on myself, and now that I've reached midlife, it's like, as we said, the kitchen is not locked. That was a priority when I was raising a family and trying to be that perfect wife and make sure things are together. Now, it's like, 'Baby, I'm in survival mode. I don't give a damn about what y'all have going on over there right now.'

Reprioritizing is where we have to be, and be okay with it. We're at capacity. We're at capacity. Don't add anything else to our plate. If anything, take something off. So that is the gist of The We Do Not Care Club Handbook. 

Virginia

I think a lot of what you're articulating is this larger inequity. I don't see a man launching a We Do Not Care Club. I don't think they need it in the same way. I don't expect a midlife dad to because he's been getting to say 'we do not care' his whole life.

Melani

Since birth.

Virginia

Right. He's been allowed to not care. And I think what I love about what you're saying there is, like, we're allowed to say we do not care about these expectations. But we can care about ourselves. We can care about our own values. And it'll benefit us to clean up the room at some point. But doing it because people are coming over and they're going to judge us, that's a different conversation.

Melani

That is exactly what the We Do Not Care Club is. Because we just have to come to a reality, you know, and be honest with ourselves. Because the pressure is real. Nine times out of 10, most things that we're doing in life is like, we do it because of what it looks like or feels like to others versus how it looks or feels to ourselves. 

Just being able to just migrate to that mindset of not caring if my house looks like this. And you want to come to my house? This is how my house looks. If you have judgment, don't come. But if you want to clean up, go ahead, get the broom. 

But before this, I would be like, 'Oh no, they're coming over. Let me run and do this, and run and do that.' And it's like, why am I driving myself crazy? Yeah, I'm already not all there sometimes. 

Virginia

And if they're really your friends, they'll come and sit with you with the laundry basket, like they don't care. That's the other power of the sisterhood you're building is we're all saying to each other, 'Oh, wait, you don't care about that either. Oh, great. We don't have to be more expectations on each other.'

Melani

That's right. It feels so good when you can just be around someone and you're not worried about them judging you or comparing yourself to them, or vice versa, and just live. There's such quality in those type of friendships.

Virginia

My group of friends now in my 40s, is just everything. These are the women who, like, have held you through so many hard things in your life, who are like, we're showing up for each other, and especially now in this life stage with parents who are sick and dying, or teenagers going through their big feelings, just all these really, real things. I do not have time to care if my house is perfectly decorated for the holidays.

Melani

I'm so happy that you have those friends. I would say that I do, too, but so many of us don't. And hopefully in this sisterhood, we can find that connection with other like-minded sisters. And it's like, 'Hey, you can find your tribe here.'

Because we end up - the pressure, the stress of caring so much - many of us internalize that. I was reading about this with suicide. As far as the suicide rate, it's because there are all these bottled up feelings of comparison, rejection, and not being accepted, all of those things. And I just hope that this is opening up the door to be able to be okay with who you are, where you are, and what season you're in. It's okay.

Virginia

Part of the expectations game has been that you don't talk about what's really hard, right? Someone asks, 'How you doing?' You say, 'Oh, I'm fine.' 'Oh, hanging in there, you know.' And you don't really get into a real conversation. I think women are taught that we have to protect the marriage, protect the image of the perfect family, to the degree that then we don't let people in when things are hard and that's really dangerous.

Melani

It really can be. It really can be. And like you said, we're the nurturers, we're the protectors. Men are there, and thank you so much, men, but we have to really be the ones to keep it all together. And we're the ones typically that are falling apart.

Virginia

Is there anything you've let go of? You talked about the arms. I'm interested if there's any other things that you used to really put pressure on yourself to do that now you're like, 'I've fully stepped back from that.' And 'Wow, I can't believe I used to care so much about that.'

Melani

I think I'm a work in progress as it relates to not caring. I think it's more of a reminder, because subconsciously, I think we do a lot of things that we don't even realize that we're doing. Then it's like, once I sit with it, the quieter I become, the more empowered I become, and also the more aware I become. I think with me, body image has definitely been one. And maybe the clothes. I'm not really chic and aesthetic and I'm about to go on this tour. It's like, what am I going to wear? Because I got some jogging suits in there that I could throw on, you know? And I'm okay with that. 

Virginia

Be comfortable. 

Melani

Yeah, be comfortable. Some things I'm extremely vulnerable. I don't care. But, like I said, subconsciously, I don't even pay attention to some things that I might be a little bit ashamed about, or worrying what people think of. I was trying to think of an example. A lot of it comes around, like, cleanliness around the house. Like, my baseboards. I looked at them the other day, and I'm like, 'Good lord!' And then I kept walking.

Virginia

I don't consider the baseboards to be my business. They're on their own journey. 

Melani

They are. 

Virginia

They are not for me to know what they're doing. 

Melani

Yeah, that's their life. This is our life. 

Virginia

My eyes are up here. I'm not down there looking at them.

Melani

Yeah, stay in your lane. We stay in our lanes. And so that was a lane that I definitely bypassed and kept going because I can't care. One day.

Virginia

Fair enough. So you're publishing this book in January, and January is honestly, historically, a time of, like, so much caring, right? Like, this is when people are like, I'm going to start the diet, I'm going to start the new workout routine, I'm going to be a perfect, healthy individual and organize every closet. Was that deliberate to publish in January, to give us a little bit of an alternative? It’s like, you're giving us a really useful counter name, right?

Melani

This is going to be real helpful, right? 

Virginia

Yeah, I think people need to hear it in January most of all. No, you don't have to go so hard, like, pace yourself.

Melani

Yeah, pace yourself. And it's so funny. The word "pace." I started therapy last year and my therapist, she wanted to come up with a word with me. And every session I would go, I go weekly, every session I would go, and I could not come up with that word because a lot of them were so cliche, like "intentional" or "growth," or "finding," whatever it is. But when she came up with the word "pace," I said, 'That's it.' 

I mean, for sure, this year, I have told myself so many times you have to pace yourself, pace it. So, unintentionally that word is my word. But as it relates to the intention behind the date? Nope. 

This book got started in June. Harper Collins, they are under the Harvest imprint. They crashed this book. They crashed it. And it's like that, 'We need it. We want it bad. It needs to get out here.' And I was like, 'Okay, I don't know the first thing about writing a book, but I can run my mouth.'

Virginia

I'm not surprised they crashed it, having been in book publishing for a long time, I had a feeling that's what happened to you. It makes sense they want to get it out here right now, in this moment where we're having this conversation about your work. But I actually think the January timing is very smart. 

Melani

Yeah, I like that you said that.

Virginia

Usually by the end of January, everyone's exhausted because they spent the whole month trying to, like, not eat sugar and not drink any alcohol. I mean, maybe some people should not drink alcohol, but, like, they don't necessarily serve us to put all that pressure and external expectations on ourselves. So for you to be publishing a book that's like, 'Hey, here's another way to go.' I think it's brilliant timing.

Melani

I'm so glad. It's funny because I did not put those two together. Yeah, January is definitely the year to start over, new me, new year, new everything's going to be perfect. And then by February, it's like, okay, let's scale that back a little bit. Did I say that?

Virginia

January is morning energy.

Melani

Yeah, right, it is! I like that. January is morning. So, what is February? February, I think around noonish, we're on that decline.

Virginia

March is dinner, for sure. March is, we're ordering takeout. It's like, oh my god, winter's not over yet. And yeah, this is brutal. 

🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈

Butter

Virginia

Well, to wrap up Burnt Toast, we have a segment we call butter, which is where we each talk about something we've just been really loving lately. Like, what is buttering your toast right now? And it can be a TV show or a book or something. It can also just be, like, a color I love, or, something funny someone said, like, anything that's brought you a lot of joy recently.

Melani

Something I would say that I'm loving right now is Melani. When this journey first started for me on May the 13th of this year, I was extremely fearful, and I doubted myself, and I said it so many times, 'I'm not enough. I'm not enough.' I had to decide, Melani, if you're not going to be enough, just go sit down. Girl, just go sit down somewhere and be quiet.

Or it's like, you know what? Let's dive into this a little bit. And so I've decided that that is what I'm going to do. I'm not used to being at the front of the class. I'm used to being the person that's in the back of the class, or I'll be the one to get things together and definitely put that quality aspect behind it, and to be sure that we meet whatever goal needs to be met. 

I say I'm the sister that will hold the door for you and grab your pocketbook while you go up on that stage and do your thing. That is me. But I have had to to turn into this to do something different, and I'm being forced to challenge myself. And I wish that I had have had this kind of mindset, or this type of where it wasn't so forced some years ago, because that definitely would have been beneficial for me.

What makes me happy now is my mindset towards where I'm going. And you know this sisterhood and collectively how I mean when you go through the comments and you see things, it is the beauty. It's the beauty in high fiving each other. Nobody cares what color you are, what religion you are. What kind of car you drive, what kind of pocketbook you have, what size your waistline is. Who cares? And so it makes me so happy to see that without judgment. So the whole We Do Not Care Club, and I guess myself, and today on this show, actually - it will be the first time that I'm going to give myself my flowers.

Virginia

I love that you're giving yourself your flowers. You need them!

Melani

I'm going to cry a little bit. I mean, I am really. I am just, no, just really thinking. I'm so thankful. You know, I'm thankful, and I'm understanding my value more. But I'm frustrated a little, just because it took me being forced into the situation. And it's like, damn, I'm 45 you know? If I had to do this at 30? So I pray that younger generations like have that. You don't necessarily have to be forced in situations, you know? If you have that inner feeling or whatever, bring it out girl. Go stand at the front. When you're in the back, get out the back. Go get on that stage. Speak up. Speak up. 

Virginia

You don't always have to be the one who organizes behind. Yes, you actually get to have the moment too.

Melani

Yes, have that moment. And so I'm going to embrace this time. I'm going to do it scared.

Virginia

I just think, like, on behalf of everyone who admires you so much and feels like you've given us this gift. We want you to have this moment. Enjoy it. Like, enjoy it for all of us. You know, because you deserve it, and you've really created something super special that we really needed, so thank you.

Melani

I'm curious to hear yours.

Virginia

Well, I've just been thinking because I was coming to talk to you, and thinking about again, about the sisterhood and the power of all of this. I've given this one in the past on the podcast, but I'm going to give it again to my book club, which is my kind of core group of ladies. We just had book club last night, and one of our members, her mom just passed, and she was coming back from the celebration of life for her mom, and it just felt so good that we could be there to welcome her back with a lot of cheese and a cocktail. Because that's what she needed. It’s been a time, and that we could all like, be together. So I think female friendship - your best friends in your 40s, which is, I'm lucky to have a whole, tier of those people. 

Melani

Yes. And preferably within the sisterhood, the WDNC sisterhood, the bigger this movement becomes. I want to see us everywhere. In different rooms together. And as long as you hear WDNC, you know that this door is open and you can walk through it and you will not be judged.

We're all in this together. We're like I said, 'If our sister's coochie is dry, then we all have dry coochie.' It's her story. It's our story. We're in it together.

Virginia

Yes, I love that. Well, Melani, thank you so much. This was an incredible conversation. I'm so glad to have gotten to, yeah, get to know you and talk with you.

Melani

Absolutely. This was definitely an honor to even you know just everything that's happening, but to even be able to sit here with you, I definitely appreciate it, and I feel empowered like what you got a little magic power over here on Burnt Toast. What is that about? Good Lord.

Virginia

The Burnt Toast is where we're a small group, but we yeah -

Melani

Yeah, small but mighty, right? And any ideas or anything within the sisterhood? I want to welcome ideas. This is only the beginning. So if you have ideas, sisters, the We Do Not Care, Club dot com, there are going to be places where you can go and just put your ideas in. I'm having teams being built right now because I want all of us to be - just feel heard. Yeah, so, and I'm trying. I am trying my darndest. 

Virginia

Awesome. Well, we are rooting for you, and everyone needs to go get the book, The Official We Do Not Care Club Handbook. And if you're not already following Melani in all the places, obviously, make sure you do that too.

Melani

At (@) Just being Melani. "Just being Melani" across all platforms.

Thanks for listening to Burnt Toast. If you enjoyed the conversation, please support our work with a paid subscription. They start at just $5 a month, and you'll keep Burnt Toast an ad and sponsor free space. Learn more at https://www.patreon.com/virginiasolesmith/join.

The Burnt Toast Podcast is produced and hosted by Virginia Sole-Smith (follow me on Instagram) and Corinne Fay, who runs @SellTradePlus, and Big Undies.

The Burnt Toast logo is by Deanna Lowe.

Our theme music is by Farideh.

Tommy Harron is our audio engineer.

Thanks for listening and for supporting anti-diet, body liberation journalism!