
The Publisher Podcast by Media Voices
Big Noises: Rafat Ali on choosing the slow path to growth
Jul 24, 2023
Rafat Ali, known for choosing the slow growth path, discusses eschewing VC funding for sustainable growth and practical AI use at Skift. From tech expert to premium B2B travel site founder, he shares insights on revenue diversification and avoiding media industry pitfalls.
47:27
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Quick takeaways
- Rafat Ali emphasizes slow, sustainable growth over VC funding to maintain control and focus.
- Skift leverages AI technology for content creation, enhancing user engagement and providing unique experiences.
Deep dives
Raffa Ali's Entrepreneurial Journey and Skift's Premium Brand Philosophy
Raffa Ali, the CEO and founder of Skift, discusses his entrepreneurial journey, from starting a blog acquired by The Guardian to founding Skift as a B2B travel service. Skift aims to be a premium brand, focusing on quality and relevance in its content rather than just quantity. Ali emphasizes the importance of good instincts over solely data-driven decisions, highlighting Skift's cautious approach to raising money to maintain control and focus on sustainable growth.
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