5min chapter

The Publisher Podcast by Media Voices cover image

Big Noises: Rafat Ali on choosing the slow path to growth

The Publisher Podcast by Media Voices

CHAPTER

Sustainable Growth and Innovation in Media

The chapter discusses the founder's emphasis on quality and relevance in positioning Skif as a premium B2B brand, as well as their avoidance of excessive external funding, highlighting the importance of control and instinct in business decisions. It also covers the challenges of revenue diversification, the necessity of exploring new areas, and the innovative use of AI for headline generation and subscriber app development.

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