The eCom Ops Podcast The Untold Story Behind AI's Rise - Returns, Margins, and Product Data - Romain Fouache
Sep 5, 2025
29:39
The Untold Story Behind AI's Rise - Returns, Margins, and Product Data
Romain is the CEO of Akeneo and a former data scientist turned global executive. With 20+ years in data-driven transformation, he helps brands modernize product experience through better product information and smarter systems.
You Will Learn
- Why AI is rewriting how customers discover products
- How to reduce returns by fixing your product data
- Where AI is already helping with product enrichment
- What mistakes to avoid when “managing” product information
- Why transformation is 90% about people - not tools
The No.1 eCom Operations hack
“Better product data can directly bring you back several points of margin just by lowering the return rates.”
Show Notes
- (00:01:42) Guest Introduction & Background
- (00:03:34) Mindset Shift for Scaling
- (00:05:28) AI’s Impact on Product Management
- (00:09:52) The Future of Shopping Carts
- (00:12:03) How AI Improves Product Data
- (00:14:37) AI and Translation Jobs
- (00:16:18) High Return Rates in E-Commerce
- (00:18:03) Product Data’s Impact on Profitability
- (00:20:22) Importance of Product Videos
- (00:24:10) Misconceptions in E-Commerce & AI
Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.