School of Podcasting: Expert Tips for Launching and Growing Your Podcast

What Inspires People To Tell a Friend?

Sep 27, 2021
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INSIGHT

Power Of The Zeigarnik Effect

  • The Zeigarnik effect keeps audiences returning by leaving a story or question unfinished.
  • Drip content so listeners keep asking, "What happens next?"
ADVICE

Create Intentional Cliffhangers

  • Structure episodes to withhold a key piece of information that listeners want to know.
  • Use cliffhangers, stakes, or a revealed verdict to drive return listens.
INSIGHT

Emotional Triggers Drive Sharing

  • Emotional triggers—make people laugh, cry, think, grow, educate, or entertain—drive sharing.
  • Content that hits multiple triggers becomes hard to ignore and easy to recommend.
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