

Ep 99: The CEO Roundtable with Will Hunnam (Forza Doors) and Carl Lundberg (Gerald Edelman)
What does it take to step into the CEO seat—whether by acquisition or promotion? In this special episode, Will Hunnam (Forza Doors) and Carl Lundberg (Gerald Edelman) return to share their personal leadership journeys, challenges of managing legacy teams, and how implementing the Entrepreneurial Operating System (EOS) transformed their approach to strategy and culture.
We explore:
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The reality of becoming a first-time CEO
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Lessons from inheriting vs. building company culture
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How EOS creates clarity and drives accountability
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The hard conversations leaders must face
Whether you’re scaling an acquired SME or navigating leadership within a partnership model, this candid discussion is packed with insight for anyone in the buy-and-build or search fund world.
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For searchers looking to accelerate their acquisition journey, there are still a few seat left on the 17th June, in London. book your ticket here: https://www.buyandbuildaccelerator.com/
For those looking to learn more about EOS, Rob Liddiard, the implementor mentioned on this episode is offering the searcher community a free introductory session. Reach out to him on rob@mission-group.co.uk