Cindy Alvarez knows how to go toe to toe with leaders who resist user research and still get it done. The author of Lean Customer Development shares tips from her experience for conducting research–even when you don't have formal authority or budget. Buy Cindy’s book: http://www.leancustomerdevelopment.com/ Follow Cindy on Twitter: https://twitter.com/cindyalvarez Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia