

AI+Data in the Enterprise: Lessons from Mosaic to Databricks
Feb 26, 2025
Jonathan Frankle, Chief AI Scientist at Databricks and co-founder of Mosaic ML, shares his insights on transforming AI hype into practical solutions. He discusses the crucial mistake AI startups make when selling to enterprises and how to bridge the gap between research and market needs. Frankle emphasizes the importance of effective storytelling and adapting AI systems to customer requirements. He also highlights opportunities often overlooked by startups and how early wins at Mosaic ML can inform future directions in AI and data intelligence.
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AI Adoption Hype Cycle
- Tech-forward companies are past disillusionment with AI and shipping production systems.
- They learned to set realistic expectations, identify suitable tasks, and iterate through failures.
Target Customers
- Strive for enterprise customers as validation, but don't block on their long processes.
- Startups offer faster feedback and quicker adoption for product development.
Segmented Storytelling
- Mosaic ML and Databricks, while horizontal products, use segmented storytelling.
- This approach explains their value within specific industries like finance and healthcare.