
Founded & Funded
Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative.
With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.
Latest episodes

May 15, 2025 • 38min
Building AI That Sells: Scaling Smarter with Luminance CEO Eleanor Lightbody
Entrepreneurs often ask: When do I know it’s time to scale? Or, how do I lead when I wasn’t the original founder? In this week’s Founded & Funded, Madrona Partner Chris Picardo sits down with Eleanor Lightbody, CEO of Luminance, who shares how she took a promising AI product and built a company culture, go-to-market motion, and product strategy that’s scaled 6x in just two years. Eleanor’s candor and tactical insights on hiring, selling, and navigating founder dynamics make this a must-listen. Transcript: https://www.madrona.com/building-ai-that-sells-scaling-smarter-with-luminance-ceo-eleanor-lightbody/ Chapters: (00:00) Introduction (01:29) Eleanor's Career Journey (03:22) Joining Luminance and Initial Challenges (05:46) Navigating CEO Role and Company Dynamics (11:01) Transforming Luminance's Growth Trajectory (19:03) Balancing Innovation and Core Product Delivery (24:42) Building a Collaborative Culture (28:44) Challenges and Rewards of Scaling a Company (34:57) Future of AI

May 1, 2025 • 41min
Customer Obsession & Agentic AI Power Ravenna’s Reinvention of Internal Ops
Most startups bolt AI onto old products. @ravennahq reimagined the entire workflow. When we first met Kevin Coleman and Taylor Halliday, it was clear they weren’t just chasing the hype cycle. They were pairing AI-native architecture with deep founder-market fit, and rebuilding how internal ops work — from first principles. Their new company, Ravenna, is going after a $160B+ market dominated by legacy players. But instead of being intimidated by incumbents, they got focused, making some smart moves that more early-stage teams should consider: 1) Speak with 30+ customers before writing a line of code 2) Define a clear ICP and pain points 3) Build natively for Slack — where support actually happens 4) Prioritize automation, iteration, and real workflow transformation 5) Stayed radically transparent with investors and early customers At Madrona, we love backing teams that combine ambition with discipline — and Kevin and Taylor are doing just that. In this episode of Founded & Funded, they sit down with Madrona Managing Director Tim Porter and talk through their journey, what they’d do differently the second time around, and how they’re building a durable, agentic platform for internal support. If you're a founder building in AI, SaaS, or ops — this conversation is full of lessons worth hearing. Transcript: https://bit.ly/4ju2Cml Chapters: (00:00) Introduction (00:23) Meet the Founders: Taylor Halliday and Kevin Coleman (02:05) The Birth of Ravenna: Identifying the Problem (03:05) The Concept of Enterprise Service Management (04:02) The Journey from Idea to Execution (04:31) Customer Insights and Market Fit (06:42) Building a Next-Generation Platform (10:43) Slack Integration and AI Automation (14:37) Partnering with Slack: A Strategic Move (17:13) Leveraging Slack for Knowledge Management (20:13) Balancing Focus and Vision (21:07) Discovering ITSM: A Hidden Market (21:40) Expanding Beyond IT: The Universal Help Desk (24:30) ServiceNow and the AI Revolution (27:03) Building a Transparent and Collaborative Culture (29:37) Recruiting Top AI Talent (31:59) Navigating Market Realities and Customer Focus (37:59) Advice for Aspiring Founders

Apr 24, 2025 • 31min
Reinventing Recruiting: SeekOut’s Anoop Gupta on the Rise of Agentic AI
In this episode of Founded & Funded, Madrona Managing Director Soma Somasegar sits down with Anoop Gupta, co-founder and CEO of @SeekOut — an AI-first company transforming how organizations discover, hire, and manage talent. They explore: 1) SeekOut’s evolution from LLM-powered workflows to the launch of SeekOut Spot, their agentic AI solution that delivers hires in as little as 3 days. 2) Why "service as software" is the future of recruiting. 3) How founders and talent leaders can reimagine hiring in the age of AI agents. 4) Lessons from building an AI-native company through market shifts. 5) The real business model shift from tools to outcomes. With customers like Discord, 1Password, HP, and even Madrona itself, SeekOut is redefining what fast, high-quality hiring looks like. Transcript: https://madrona.com/rise-of-agentic-ai-in-recruiting-seekout-anoop-gupta Chapters: (00:00) Introduction (01:56) SeekOut Background and AI Evolution (03:55) The Role of Agentic AI in Recruiting (07:59) Business Model and Flexibility (12:59) Recruiting Process and Efficiency (16:49) Navigating Challenges and Product-Market Fit (20:29) Focus on Outcomes not on Hype (22:25) Do you Need a Data Moat? (23:45) Don't build a recruiting org too early (25:50) The biggest hiring mistakes (29:15) Agentic AI for recruiting is here

Apr 18, 2025 • 10min
Unscripted: What Happened After the Mic Went Off with Douwe Kiela
This bonus episode of Founded & Funded is a follow-up to Madrona Partner Jon Turow's conversation with Douwe Kiela, CEO of Contextual AI and co-inventor of RAG. In this quick chat, they dive into: 1) Why storytelling—not just GTM—needs to be vertical2) How to build a platform by showing what’s possible3) The tension between “doing one thing well” vs. building the whole stack 4) Multimodal content moderation at Meta & what it taught Douwe This 10-minute post-show chat is a must-listen for founders thinking deeply about where to plant your flag — and when to break the rules.

Apr 10, 2025 • 32min
AI, Ambition, and a $3 Trillion Vision: Satya Nadella on Microsoft’s Bold Bet
Microsoft Chairman & CEO Satya Nadella sat down with Madrona Managing Director Soma Somasegar at Madrona’s 2025 Annual Meeting to discuss the key inflection points in his leadership journey, Microsoft’s AI strategy, and the massive economic impact AI will have on the world. From redefining company culture to betting big on AI and OpenAI,Satya shares deep insights into Microsoft’s transformation — and what’s next. Watch now for leadership lessons, AI predictions, and the future of innovation! Transcript: https://www.madrona.com/satya-nadella-microsfot-ai-strategy-leadership-culture-computing Chapters: (00:00) Introduction (03:34) Satya Nadella's Journey as CEO (09:57) Cultural Transformation at Microsoft (14:03) The Influence of Cricket on Leadership (18:27) The AI Revolution and Microsoft's Role (28:30) The Future of AI and Economic Impact

34 snips
Mar 27, 2025 • 45min
RAG Inventor Talks Agents, Grounded AI, and Enterprise Impact
Douwe Kiela, co-founder and CEO of Contextual AI and co-inventor of Retrieval-Augmented Generation (RAG), shares insights on revolutionizing AI systems for enterprises. He dives into the origins of RAG, its often-misunderstood role, and the critical innovations at Contextual AI. Douwe discusses the importance of addressing hallucinations in AI, how to align AI with business value, and offers advice for founding AI companies. He emphasizes the need for adaptability in entrepreneurship and outlines the challenges of successfully deploying AI technologies.

Mar 12, 2025 • 36min
Dropzone’s Edward Wu on Solving Security’s Biggest Bottleneck
The security industry has a math problem: 12 million job postings, only 7 million qualified professionals. The solution? AI. Edward Wu spent nearly a decade at ExtraHop, pioneering AI-driven security detection. But instead of just alerting security teams about potential threats, he saw a bigger opportunity — what if AI could act as an actual security analyst? That question led to Dropzone, a company that’s not just throwing AI at security but strategically using it to solve one of the most overwhelming problems in the industry — alert fatigue. In this episode of Founded & Funded, Edward and Partner Vivek Ramaswami dive into: The "aha moment" that led Edward to leave a successful career to start Dropzone Why most AI security startups will fail, and what it takes to stand out How Dropzone landed UiPath as a customer—without a single cold email The future of security in an AI-first world Watch/Listen to the full conversation for insights from Edward on what it takes to build in one of the most competitive categories in security today. Transcript: https://www.madrona.com/dropzones-edward-wu-security/ Chapters: (00:00) Introduction (01:40) Edward Wu's Journey into Security (02:48) The ExtraHop Experience (05:10) The Leap to Entrepreneurship (07:59) The Aha Moment: Founding Dropzone (10:28) AI's Role in Security (16:30) Navigating the Competitive Landscape (19:15) Marketing and Customer Acquisition Strategies (21:30) Landing a big-name customer without cold outreach (25:40) Push v. pull when selling into security (28:25) ChatGPT was startups' greatest marketing gift (30:18) Lessons Learned as a Solo Founder

Feb 26, 2025 • 47min
AI+Data in the Enterprise: Lessons from Mosaic to Databricks
Jonathan Frankle, Chief AI Scientist at Databricks and co-founder of Mosaic ML, shares his insights on transforming AI hype into practical solutions. He discusses the crucial mistake AI startups make when selling to enterprises and how to bridge the gap between research and market needs. Frankle emphasizes the importance of effective storytelling and adapting AI systems to customer requirements. He also highlights opportunities often overlooked by startups and how early wins at Mosaic ML can inform future directions in AI and data intelligence.

Feb 12, 2025 • 51min
Scaling, AI, and Leadership after Big Tech: Lessons from Highspot's Bhrighu Sareen
Thinking about leaving Big Tech for a startup? In this episode of Founded & Funded, Madrona Managing Director Tim Porter sits down with Bhrighu Sareen, who took the leap from Microsoft to Highspot and has been leading AI-driven product innovation ever since. They talk about the realities of transitioning from a massive company to a high-growth startup, scaling AI-driven teams, and how Bhrighu’s helping transform sales enablement through automation and intelligence. His insights on navigating change, working with founders, and executing at speed are a must-listen for any leader considering the leap from stability to startup chaos. Tune in now for practical strategies and an inside look at how AI is reshaping go-to-market execution. Transcript: https://www.madrona.com/big-tech-to-startups-highspot-bhrighu-sareen Chapters: 00:00 Introduction 03:01 Bhrigu Sareen's Journey at Microsoft 06:52 Transition to Highspot 10:00 Working with Founders and Building Trust 16:31 Increasing Product Velocity and Efficiency 21:12 Cross-Team Dependencies and Offshore Strategies 23:02 Starting the Journey at Highspot 23:31 Navigating Economic Uncertainty 24:21 Expanding Talent Pool in Vancouver 25:37 Establishing a Development Center in India 27:54 Challenges and Surprises in Transition 29:50 Innovating Through Economic Challenges 31:01 HighSpot's AI and ML Innovations 33:03 AI-Powered Sales Training and Coaching 36:14 Future of AI in Sales and Marketing 43:31 Balancing Data and User Experience 47:28 Looking Ahead: AI Agents and Productivity Gains

Jan 29, 2025 • 37min
Serial Entrepreneur Mohit Aron on Founding, Scaling, and Leading Category-Leading Companies
What does it take to go from engineer to founder, from startup CEO to scale CEO? In this special live episode of Founded & Funded, Madrona Managing Director Karan Mehandru sits down with Mohit Aron, founder of Nutanix and Cohesity, to uncover the lessons behind his success. Mohit shares his unique hiring strategy, how to identify product-market fit, and the power of balancing vision with execution. Whether you’re navigating your first company or scaling your third, Mohit’s advice is a masterclass in resilience, grit, and building a legacy. Full Transcript: https://bit.ly/42xnyD9 Chapters: (00:00) Introduction (02:04) Traits of Successful Founders (05:03) Challenges in Transitioning from CTO to Startup CEO to Scaling CEO (07:51) Effective Hiring Strategies (13:42) Defining Product-Market Fit 15:55 Balancing Vision and Focus (17:48) The Importance of a Bigger Vision (20:12) The Role of a CEO Post Product-Market Fit (22:00) Delegation and Leadership Strategies (24:23) Generative AI: Hype vs. Reality (27:09) Crafting a Vision and Minimum Lovable Product (28:56) Choosing the Right Investors and Building a Board (32:15) Framework for Startup Success