Jeremy Bassetti, an expert in creating high-quality photo books and publishing them on Kickstarter, discusses his photo book project, Hill of the Skull. Topics include capturing travel experiences, legal and ethical concerns in publishing photos of people, the editing process of a photo book, sourcing a printer for high-quality books, and tips for pre-launch preparation and marketing efforts.
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Quick takeaways
Capturing travel experiences through photos, notes, and audio recordings, while respecting ethical considerations.
The challenges of selecting and editing images, designing the physical product, and finding a suitable printer for a photo book.
The advantages of launching a high-quality photo book project on Kickstarter and implementing effective marketing strategies.
Deep dives
The Hill of the Skull: A Photo Book Memoir
Jeremy Bassetti talks about his new project, a photo book memoir inspired by his trip to a sacred mountain in Bolivia. He discusses the challenges of selecting and editing images, designing the physical product, and the decision to launch the project on Kickstarter. The book features a high-quality hardcover edition, as well as an audio book and a cheaper paperback option. Jeremy also shares insights into his marketing strategy for the campaign.
Capturing the Experience: Tips for Taking Photos and Writing Notes
Jeremy Bassetti shares his tips for capturing the experience during his trip to Bolivia. He talks about the importance of taking photos, writing notes, and using audio recordings to record thoughts, emotions, and the sounds of the environment. He also emphasizes the importance of respecting the subjects when taking photos, seeking permission, and being mindful of ethical considerations.
Challenges of Creating a Photo Book
Jeremy Bassetti discusses the challenges of creating a photo book, including the editing process and the amount of work involved in selecting and organizing the images. He talks about his decision to design the book himself and the difficulties of finding a suitable printer. Jeremy also shares his insights into the marketing and promotional aspects of launching a Kickstarter campaign for the book.
The Benefits of Kickstarter
Jeremy Bassetti explains why he chose to launch his photo book project on Kickstarter. He discusses the advantages of using the platform to raise funds for a high-quality print product that may not be attainable through traditional publishing routes. Jeremy also talks about the financial challenges and the need for multiple price points and options to cater to different audiences.
Marketing Strategies for a Kickstarter Campaign
Jeremy Bassetti shares his marketing strategies for his Kickstarter campaign. He talks about reaching out to podcasts, newsletters, bloggers, and media contacts, as well as leveraging social media and email marketing. Jeremy also discusses the challenges of marketing before the book is released and the importance of building momentum and maintaining communication throughout the campaign.
How can you create a high-quality photo book and publish it on Kickstarter? How do you market a beautiful, high-value book? Jeremy Bassetti talks about his photo book project, Hill of the Skull. In the intro, Slow release book strategies [ALLi]; Seth Godin on how he is using ChatGPT; Consultants using AI worked faster and […]