The Predictable Revenue Podcast 240: Why Transparency Sells Better Than Perfection
Todd is the Founder of Sales Melon and author of the award-winning book, The Transparency Sale.
Highlights include: why a product with 4.2-star reviews will outsell its 5 star counterpart (4:08), how to be more transparent in your messaging (7:41), how to stand out with personalized prospecting (8:21), how to lead with transparency in sales conversations (11:30), what B2B sales can learn from IKEA (11:40), why pre-qualifying your prospects is the secret to shorter sales cycles (18:00), how honesty can endear you to buyers (19:30), how to leverage transparency in later stage negotiations (20:36), and how expiring discounts harm your sales cycle (26:10).
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