In this episode, I had a fascinating conversation with Ben Guttmann, the author of "Simply Put: Why Clear Messages Win – and How to Design Them." We delved into Ben's journey of founding, managing, and eventually selling his agency, Digital Natives. He discussed the strategic steps they took during the agency's exit, including segmenting sales with different partners to ensure every employee found a new job and every client had a smooth transition. Ben also shared valuable insights into the reasons and goals behind exiting and acquisitions, offering guidance for those considering a similar path.
Additionally, we explored Ben's role as a professor at Baruch College, discovering why it's more than just a paycheck for him – it's a fulfilling passion. He discussed his aspiration to become an author and what drove him to write his book. Furthermore, Ben emphasized how his agency experience equipped him with the necessary tools for a successful writing endeavor. Tune in for the full story and gain valuable insights from our conversation.
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
Contact Ben on LinkedIn or grab his book or sample chapter.