#273 A Big New Market for Dubbing and Accessibility Solutions with 3Play Media co-CEOs

Josh Miller and Christopher Antunes, Co-Founders and co-CEOs of 3Play Media, join SlatorPod to talk about the company’s trajectory as a leading language solutions integrator (LSI) in multilingual video accessibility.

The duo explains how the two met at MIT, where an early challenge from OpenCourseWare revealed that captioning thousands of technical videos was financially impossible, leading to the company’s founding, where they developed proprietary tooling, leveraged AI, and incorporated expert-in-the-loop solutions.

Josh describes how their platform evolved into a dual system supporting both customers and large-scale operations. Chris notes that the LSI now serves media and entertainment, higher education, e-learning, and corporate clients.

Chris explains that three major trends — the European Accessibility Act (EAA), advancements in voice technology, and the rise of live events — drove their expansion into global localization. 

The co-CEOs detail their dubbing journey, noting rapid learning over the last 18 months and the emergence of a big mid-tier market between high-end theatrical dubbing and low-cost AI-only output.

Josh explains how the EAA is pushing companies to prepare for large columns of multilingual captioning and audio description. He notes that interpretations of the law still vary, but major media firms are already investing to avoid disruption. 

The duo shares findings from their 2025 State of ASR Report, where they found that accuracy initially improved sharply with generative models but has now plateaued.

Looking to the future, the co-CEOs are working on shifting their model to incorporate AI-generated scores and analytics, allowing customers to decide on the level of expert intervention.