You're sitting in front of a mound of user research data. How do you take that mound and make it into valuable bite-sized chunks? How do you make decisionmakers care? Abby Covert, author of How to Make Sense of Any Mess, shares her approach to packaging research in ways that get at what audiences need.
Buy Abby’s book: https://www.amazon.com/How-Make-Sense-Any-Mess/dp/1500615994
Follow Abby on Twitter: https://twitter.com/Abby_the_IA
Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia
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