“Words can do WHAT?! Are we serious right now?!” | Tucker Bryant, Poet & Keynote Speaker

Jun 24, 2024

Keynote speaker and poet Tucker Bryant shares his journey of integrating poetry into business innovation. He discusses the power of words in inspiring action and delivering powerful messages. The podcast explores the impact of authentic storytelling, engaging audiences, and balancing content with engagement. Tucker's signature story about a young poet named Robert highlights the importance of reinvention and maintaining excellence in a competitive landscape.

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ANECDOTE

Tucker's Journey from Poetry to Tech

Tucker Bryant recounts how he loved poetry in college yet felt compelled to work in tech to pay his dues.
Later, he merged poetry with business insights, finding a unique niche for himself.

ANECDOTE

Robert Frost Metaphor for Innovation

Tucker tells a story about Robert, poet and metaphor for companies stuck repeating past successes.
The story illustrates how creativity must be proactive, not reactive, to avoid obsolescence.

INSIGHT

Balancing Metaphor with Audience Pain

Tucker and Jay discuss balancing literal and metaphorical story layers to engage audiences.
Mirroring audience pain with examples like Henry Ford and Kodak deepens resonance and aligns the message.

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How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost? Do we overtly explain the lesson? Imply it? Some combination? It’s a delicate dance, and few do it like Tucker Bryant.

Tucker isn't just a keynote speaker; he's a poet who has taken the stage everywhere from corporate boardrooms to major conferences, importing what he knows from the world of verse to the world of business innovation. After working at Google, Tucker transformed his own unique perspective and skill as a poet into keynotes that grip audiences by the thousands, leaving lasting impressions on everyone from marketers to HR pros to C-suite executives.

In this episode, we dive into Tucker's signature story about a young poet named Robert. We find a macro-level shape to the metaphor and apply it back in the audience’s more literal world, before re-working some of the story to add some drama, tension, and lessons — all to make Tucker’s message feel inescapable and irresistible to audiences. We talk pacing, pivoting, and probably a third-P (and why lists of three really matter when we list examples.) (For real, that’s in there.)

Whether you're looking to deliver a powerful speech, tighten your brand's message, or inspire action in your next conversation or piece of content, this episode is for you.

Resources:

⚫ Follow Tucker on LinkedIn: https://www.linkedin.com/in/tuckerbryant/

⚫ Tucker’s site: https://www.tuckerbryantspeaks.com/

🔵 Follow Jay on LinkedIn: https://www.linkedin.com/in/jayacunzo/

🔵 Subscribe to Jay’s newsletter: https://jayacunzo.com/newsletter

🔵 Learn about Jay’s coaching and consulting: https://jayacunzo.com/

🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/

🟢 Cover art designed by Blake Ink: https://www.blakeink.com/

🟢 Find and support our sponsors: https://jayacunzo.com/sponsors

JOIN MY PUBLIC SPEAKING ACCELERATOR:
Enrollment is now open for my 8-week virtual program, with personalized 1:1 support and group coaching calls, along with video lessons, video reviews of your speech, and more.

Reserve your spot. Space is limited. Visit jayacunzo.com/signaturetalk — the next cohort starts September 8.