The Human Upgrade: Biohacking for Longevity & Performance The Equinox Effect: Innovating Fitness – Lavinia Errico : 1116
Dec 19, 2023
Lavinia Errico, co-founder of Equinox Fitness Clubs and founder of MoveJoy, discusses her transformative journey in the fitness industry. She reflects on the challenges of launching Equinox in 1980s NYC, emphasizing the importance of community and aesthetics in creating joyful workout experiences. Lavinia also shares insights on balancing entrepreneurship with motherhood and the evolving focus on mental wellness over traditional fitness goals. Her initiative, MoveJoy, aims to make workouts more stress-free and inclusive for everyone.
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Equinox's Origin
- Lavinia Errico found the 1980s New York workout scene dull, lacking a comprehensive, stylish, and clean gym.
- This realization, combined with her family's shared sentiment, led to the creation of Equinox.
Equinox's Early Success
- Equinox's instant success stemmed from timing, location, and its unique, sexy, clean, and stylish atmosphere.
- Its family-oriented culture also contributed, as the Errico siblings fostered a sense of community among members.
Working with Family
- The Errico siblings, despite occasional disagreements, thrived due to their shared work ethic and lack of ego.
- They prioritized creating a special experience for Equinox members, which permeated the entire staff.