Vitable Co-Founder: How This A.I. Backed Vitamin Brand Scaled To Over $1 Million Dollars A MONTH! - Larah Loutati

In this episode, I had the pleasure of sitting down with Larah Loutati. Larah is the Co-founder of Vitable, Australia's first personalised vitamin and supplements subscription service. 

Larah grew up in the coastal town of Agadir, Morocco, she later moved to Europe to take a degree in communication and finance, and finally Australia for he role as head of Product for Hello Fresh, before eventually leaving to start Vitable.

Since launching in 2019, Vitable has delivered over half a million recommendations to consumers, grown to a team of over 20 people, and has expanded internationally into New Zealand, Singapore, Hong Kong, Malaysia and the Philippines. Vitable has over $14 million in annual recurring revenue (as of April of this year)

Listen to Larahs' incredibly inspiring story, as she dives deep into not only her journey but gives valuable advice to all entrepreneurs looking to start or scale their business.

In this episode:

• Risking everything to leave her family and high-paying consultancy role behind to move to the other side of the world and start a business - And why you NEED to takes risks if you want to live the life of your dreams.
• What she learnt from being an early employee at Hello Fresh and how her 3 years there inspired her to launch Vitable.
• How to get millions of dollars in investment BEFORE you have even started the business.
• Why it's important to get to an MVP and launch as soon as possible.
• Why investors LOVE Australian companies.
• Why Larah fell in love with subscription-based businesses during her time as head of product for Hello Fresh and how she implement that at Vitable.
• How process that Vitable follow to scale domestically and expand into new international markets.
• The unique operational challenges Larah's facing while scaling a business that sends out fully personalised deliveries to customers each month & what she has needed to do to make this viable.
• How the current economic climate is changing conversations with investors, and how it’s brought in new challenges for start-ups looking to gain investment.

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Vitable: https://www.instagram.com/vitablevitamins/?hl=en

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