Everyday AI Podcast – An AI and ChatGPT Podcast

EP 60: Making More Sales with AI

Jul 18, 2023

Sunehra Malhotra, an Enterprise Account Executive at Brevo, sheds light on the impactful role AI plays in sales strategies. She discusses how AI can enhance sales performance by automating sequences and honing outreach techniques. Sunehra emphasizes that AI should complement, not replace, the human touch in sales, encouraging salespeople to leverage AI as a tool for efficiency. The conversation also touches on Brevo's innovative marketing solutions and the importance of understanding AI's capabilities for maximum benefit.

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ADVICE

Improve Sales with AI

Use AI to improve sales performance by crafting compelling email subject lines.
Personalize emails to stand out from the hundreds of sales emails prospects receive daily.

ANECDOTE

AI for Sales Research

Sunehra Malhotra uses AI to analyze and research, improving sales sequences.
She's seen improvements in efficiency and time saved by using AI in this way.

INSIGHT

Humanizing AI in Sales

Initial expectations of AI in sales were that it would dehumanize the process.
However, AI can enhance the human touch by enabling personalized stories and emotions in sales interactions.

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How can you use AI to make more sales? Sunehra Malhotra, an Enterprise Account Executive at Brevo joins us to answer that exact question. We're breaking down the benefits of incorporating AI into sales strategies and how AI can help boost sales performance.

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Time Stamps:
[00:00:17] Daily AI news

[00:03:30] Intro to guest Sunehra Malhotra and Brevo

[00:04:50] How does Brevo use AI without AI policies?

[00:07:13] Brevo's AI email marketing features

[00:09:38] Using AI in Sales

[00:11:20] Example of using AI in sales properly

[00:16:24] Using AI for automating sales sequences

[00:18:00] Bringing human connection to AI use

[00:21:12] AI is a tool to enhance sales

Topics Covered in This Episode:
- Addressing concerns about AI potentially replacing sales roles
- Encouragement for salespeople to evaluate how AI can benefit them
- Discussion on the potential advantages of AI based on understanding its capabilities
- Welcoming viewers to the live broadcast and inviting questions in the comments
- Mention of Brevo as a larger company generating significant revenue
- Lack of AI policies in companies and how Bravo uses AI tools to enhance performance metrics
- Utilization of AI to research target accounts and assist with email sequences
- Emphasis on the importance of customized and personalized emails to stand out
- AI's role in reducing time spent on researching software usage
- Desire to automate sequences for targeting accounts and input target criteria for AI to provide a list
- Importance of personalizing approach and mentioning personal experiences in emails to specific companies
- Acknowledgment that AI will never fully replace salespeople but can make them more efficient and productive
- Potential applications of AI in various aspects of sales and personal/professional spheres
- Emphasis on the importance of research and competitive analysis when using generative AI

Keywords:
AI, ChatGPT, automation, tasks, concerns, roles, sales, department, company, fear, benefits, advantages, understanding, live broadcast, questions, comments, Bravo, revenue, AI policies, performance metrics, clients, platform, cold sales, cold emails, attention, email outreach, research, target accounts, email sequences, customized emails, marketing strategy, individual contributors, judgment, company policies, product, efficiency, target accounts, researching companies, salespeople, convincing customers, testing AI, learning process, resume reviews, job s

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