The Game with Alex Hormozi The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412
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Jul 21, 2022 Discover the common pitfalls businesses face as they struggle to scale effectively. Learn how to transform negative word of mouth into a powerful marketing tool. Explore the importance of setting realistic expectations and building a strong customer experience team. Uncover the critical balance between short-term sales and nurturing a long-term brand. Dive into innovative strategies that prioritize customer health and ultimately lead to higher profits and lasting success.
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Scaling Plateau
- Scaling a business by simply doing more of what initially worked can be a mistake.
- Three eventualities will reduce margins: rising CPMs, colder audiences, and increasing infrastructure costs.
Leverage Word-of-Mouth
- Combat shrinking margins by leveraging word-of-mouth marketing.
- Focus on creating a positive customer experience that drives organic growth.
Improve Customer Experience
- Create a customer success team to track metrics like time to value and NPS scores.
- Focus on improving customer experience to generate positive word-of-mouth referrals.