James Sinclair's Business Broadcast podcast cover image

James Sinclair's Business Broadcast podcast

£1,000,000/month? Online Competition Model I Don’t Fully Understand (4k)

Jan 20, 2025
How does an online competition business make £1 million in just a month? Dive into the remarkable growth story of an online raffle company, highlighting its leap from £100,000 to £1 million in two years. Discover the importance of fair pricing in business acquisitions and navigate the world of online prize competitions with insights into legal challenges and consumer behavior. Learn innovative marketing strategies, including collaborations with charities, and enjoy a fun quiz about Candy Crush revenue that adds a playful twist to the business talk!
51:56

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Quick takeaways

  • Cosmetic Competitions achieved £1 million in monthly revenue through innovative competition formats and strategic marketing efforts using online raffles.
  • The creation of a 60,000-member Facebook group has significantly enhanced marketing effectiveness by fostering community trust and encouraging customer engagement.

Deep dives

Remarkable Growth in Revenue

The business Cosmetic Competitions has experienced explosive growth, generating impressive monthly revenues. Initially making between £75,000 to £100,000 a month, the business skyrocketed to £1 million in January 2025. This rapid growth can be attributed to innovative competition formats and effective marketing strategies. Connor, the business owner, has leveraged online raffles and instant win competitions to capture a wide audience while maintaining high profit margins.

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