The Revenue Leadership Podcast with Kyle Norton E60: The Claude Code Era: Mastering Autonomous GTM Agents (Jordan Crawford, Founder @ Blueprint)
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Jan 22, 2026 Jordan Crawford, the CEO of Blueprint GTM, brings insights into the revolutionary 'Claude Code' era for go-to-market leaders. He shares how we’ve moved beyond static prompts to autonomous agents that can write code and automate tasks. Jordan discusses the three eras of GTM AI, illustrating how tasks can be executed at scale by identifying and categorizing them effectively. He emphasizes building compounding context and provides practical steps for integrating Claude Code into workflows, showcasing significant potential growth through automation.
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Autonomous Agents Replace Static Prompts
- Claude Code enables long-running, autonomous goal-oriented agents that write and execute code locally.
- That shifts GTM from one-off prompts to continuously improving, context-rich automation.
Testing Enrichment Prompts With a Two‑Hour Transcript
- Jordan fed a two-hour transcript of manual enrichment into Claude and had it invent and test prompts on new customers.
- The agent deployed sub-agents, evaluated results, and kept working hands-free until the goal was met.
Local Repos Let Context Compound
- Local folders (repos) let context compound: summaries and structured files let future agents work without re-reading raw data.
- That compounding context is what enables recursive improvement across campaigns.