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Podnews Weekly Review
Spotify's payments to creators, and Acast in profit
Feb 14, 2025
Delve into Spotify's groundbreaking creator payment revelations, highlighting hefty earnings for podcasters. Explore Acast's surprising profitability and the shifting dynamics in the podcasting landscape. The complexities of Spotify's ad practices and the financial tensions between creators add drama. Discover innovative integrations like the Transistor and Blue Sky partnership, enhancing listener engagement. Finally, tackle the unique podcasting challenges in Switzerland's multilingual environment, all while reminiscing about nostalgic TV memories.
01:12:41
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Quick takeaways
- Spotify's Partner Programme shows promising creator earnings, exemplified by a mental health podcast earning over $17,000 in its first month.
- ACAST achieved its first profitable year with a 90% growth in net sales, despite ongoing challenges in the UK podcast market.
Deep dives
Spotify's Partner Programme Success
Spotify's Partner Programme has started positively, with reports indicating that several podcast creators earned substantial monthly revenues in its first month. Notably, a mental health podcast titled 'We're All Insane' earned over $17,000, corresponding to approximately 579,000 downloads, demonstrating the potential profitability of podcasts on the platform. The top earners included shows that saw monthly earnings soaring into six figures, suggesting a lucrative opportunity for creators. However, there remains an air of uncertainty, with key details about ad payouts and viewer engagement still in need of clarification.
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