Navigating Spotify's Ad Landscape and Podcast Ecosystem

This chapter investigates the complexities of Spotify's advertising practices, especially the paradox faced by premium users encountering pre-roll ads. It further examines the financial dynamics within the podcasting market, discussing ACAST's profitability, creator tensions, and the potential shift of content from traditional platforms to Spotify. Additionally, it explores strategic moves by Netflix in the podcasting domain and the evolution of applications into multi-functional 'super apps' to enhance user engagement.