The GaryVee Audio Experience

Up and Coming w/ Chris Crack: If You're Not Capitalizing on TikTok as an Artist, You're Missing Out

Oct 23, 2022
An engaging conversation with artist Chris Crack dives into the crucial role of TikTok for emerging musicians. The discussion highlights how artists can showcase snippets of their work and the importance of consistent content creation. Creative experimentation on platforms like TikTok can lead to newfound visibility and opportunities. If you're an artist not leveraging this tool, you might be missing out on a game-changing chance for success!
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ADVICE

TikTok for Artists

  • Artists should heavily utilize TikTok for promotion.
  • Aim for 3-4 TikToks daily for maximum exposure.
ANECDOTE

Russ and TikTok

  • Gary Vaynerchuk encouraged Russ to use TikTok more.
  • Russ followed the advice and saw increased success.
ADVICE

Test Hooks on TikTok

  • Test song hooks on TikTok before full release.
  • Gauge audience reaction and build songs based on engagement.
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