Personal Branding with Lida Citroën | The Good Leadership Podcast #20

Lida Citroën is an award-winning personal branding and reputation management expert and author of several best-selling books including Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation and Reputation 360: Creating Power Through Personal Branding.  

In her engaging and informative presentations, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. A powerful TedX speaker, "Talks at Google" speaker and keynote presenter, Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, Fortune magazine, Bloomberg.com, Forbes.com and numerous other media outlets.  

Learn more about IMS and future sessions with thought leaders like Lida Citroën: https://ims-online.com/

Chapters:
0:00 Introduction

02:48 Self-talk and it’s importance

05:43 What is authenticity?

07:49 Personal brand and reputation

11:49 Feedback: The important parameter

16:20 Imposter syndrome

19:06 Brand building in the new era

22:30 The challenging approach

29:21 The second chance

32:00 Reputation attack

38:32 The reality distortion field

41:14 Key takeaway

46:40 Conclusion