two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective

Think of all mobile games generas on a spectrum from hypercasual to Hardcore

The two extremes will monetize 97% either from ads or from IAPs

Advice here is for the middle ground - not hyper casual or Hardcore

If your game genera sits in the middle of this spectrum you first need to decide which ad format to work with

9/10 the ad format that works best for you are Rewarded ads

Rewarded ads are the undisputed king of game formats

Highest eCPM compared to other formats
Highest completion rates
Lowest amount of friction from users since its opt-in
Large competition on this inventory format from ad networks because it converts super well