For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”

Tune in to learn:

How much should you rely on metrics? (6:50)
Grant’s journey into marketing (11:15)
Grant’s advice on how to scale (20:50)

Mentions:

“The Five C’s of Marketing with Emburse’s Grant Johnson”: on the Marketing Today podcast.
Grant’s Company Bio on the Emburse Leadership Page

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Making the Human Connection With Grant Johnson, Chief Marketing Officer at Emburse