Coffee & Compete #35 - Nailing Your First 90 Days on the Job | Andrew McCotter-Bicknell, ClickUp
Adam is joined by ClickUp's Head of Competitive Intelligence Andrew McCotter-Bicknell to talk about Andrew's first 90 days in his role at ClickUp and shares his biggest learnings. Adam and Andrew dive into why consistently publishing content early on in your tenure is a smart move, why not getting enough feedback before creating sales collateral is a bad move, and why the fast-food chicken sandwich wars is one of Andrew's favourite examples of competitive messaging.
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Timestamps
(02:53) Atlassian's swipe at ClickUp
(08:17) Calling out your competitors
(11:23) Landing the job at ClickUp
(16:57) Andrew's first project
(22:15) The importance of non-product differentiators
(27:22) Identifying non-product differentiators
(33:48) Getting organizational buy-in
(38:33) Early wins and traction in the first 90 days
(51:51) Reporting on Competitive Success
Host: Adam McQueen
Producer: Ben Ronald
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Host: Adam McQueen
Production: Grayson Ottenbreit
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