S1 E12: Kristen Anderson, Co-Founder and CEO, Catch, Fintech Benefits

Kristen Anderson brings her all to Catch, the benefits platform designed for independent workers. Find out how her values and grit are shaping this Fintech space.

When you’ve opted out of the 9 to 5 and work for yourself, it’s too easy to miss out on all the benefits and retirement packages you’re entitled to.That’s where Catch steps in. With no middle man or frigid terms the platform allows users to customize their own plans based on need, tracking income, taxes and health insurance.

This value-driven fintech startup taps into the changing state of play in the world of work. And it’s born from Kristen’s real-life values and experiences.

Nicole talks with Kristen about her background in math and economics, her less than privileged upbringing and how to scale a fintech like Catch while keeping your company values intact.

You’ll learn about Kristen’s experience of going viral in 2021 when a photo of her pregnant and pitching over the phone with VCs lit up Twitter and how she dealt with the reactions, good and bad.

Kristen discusses how she encourages other fintech founders to create mission-driven products that create a fairer society and how all these experiences have shaped her into the leader she is today.

Follow Kristen:

Twitter: https://twitter.com/CatchKristen

LinkedIn:https://www.linkedin.com/in/catchkristen/

You can keep up-to-date with everything WTFinech? at https://workweek.com/brand/wtfintech/