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S1 E12: Kristen Anderson, Co-Founder and CEO, Catch, Fintech Benefits

Humans of Fintech

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Using Behavior Al Economics to Build a Product?

behavior al economics was not particularly prevalent when i was studying igas. Ray, behavioura economics built out a lot of these huristics around people have these preferences that are maybe a little bit unstated and not totally rational, but they're fairly intuitive. And i think building a product like katch was really saying, like, we have to leverage an understanding of how people actually think and operate to be able to serve them with these really important needs.

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