Marketing has been through a dramatic change in the last decade.
In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines.
Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educated than ever.
Spending money can give you the edge when it comes to client acquisition, but it can also accelerate the rate at which people lose trust in your brand.
That’s why marketers and entrepreneurs like Chris Do have been differentiating themselves from the pack. His “help-over-sell” approach has built him a trustworthy brand followed by millions; allowing him to educate and profit at the same time.
In this conversation Chris shared with us:
📚 What Is The First Rule Of Learning?
📚 Specialist vs Generalist: Take Your Pick
📚 The “Help Over Sell” Mindset Change
📚 And Much More
