AdExchanger How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
Apr 22, 2025
Rock Kladnik, CEO of Flat Circle, leads a dynamic discussion on the challenges e-commerce brands face in today's chaotic advertising landscape. He shares insights on the impact of tariffs and changing platforms like Meta and Temu. Rock emphasizes the necessity for innovative, multi-channel marketing strategies and accurate customer acquisition measurement. He highlights the rise of TikTok and other platforms, scrutinizing their engagement tactics. The conversation dives into Amazon’s challenges in Europe and evolving consumer behaviors ahead of key shopping events like Black Friday.
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Origin Story of Flat Circle
- Rock Kladnik started Flat Circle after learning and experimenting with Meta's ad platform while helping his brother's ecommerce company.
- They quickly gained skills and inquiries to begin running ads professionally, evolving into a growth partner agency.
Numbers Matter for Survival
- Brands that deeply understand their key performance indicators and metrics will survive current economic challenges.
- Many small and medium businesses with low margins face big difficulties under rising costs and tariff pressures.
Europe vs US Tariffs Impact
- European ecommerce benefits from no tariffs on Chinese goods unlike the US market.
- US brands with low margins struggle under tariffs, while higher margin brands can somewhat survive.