The Modern CPO: How I Revolutionized Employee Experience Across 60 Countries and 6000 Employees | Elena Aylott

When Elena Aylott was asked to lead Global Communications and Employee Experience at Oriflame Cosmetics, she was disillusioned with the traditional, administrative focus of HR. Recognizing the opportunity to drive real change, Elena accepted the role and worked to shift Oriflame towards a new approach. By initiating change and focusing on human-centered work, Elena revolutionized the global employee experience across 60+ countries, impacting thousands of employees and emerging as a champion for people-centric workplaces.

Elena Aylott is a seasoned executive in People and Communications, the current Founder & CEO of Aylott Group, and the former VP of Global Communications and Employee Experience at Oriflame Cosmetics.

In this episode, Dart and Elena discuss:
- The challenges, successes, and future of people-centered CPOs
- Elena’s experience as a human-centered CPO for Oriflame
- Addressing policies that create negative employee experiences
- Creating individualized workplace experiences on a large scale
- The importance of acts of kindness at work
- Using language to change work culture
- How Elena built an HR team with no HR staff
- The relationship between personal branding, leadership, and community building
- And other topics…

Elena Aylott is a seasoned executive renowned for her transformative leadership in People and Communications. As the Founder & CEO of Aylott Group, she specializes in Strategic Community Management and Personal Branding for Experts and Leaders. As the former VP of Global Communications and Employee Experience at Oriflame Cosmetics, Elena revolutionized the global employee experience across 60+ countries, 4500 employees, and 2.1 million independent brand partners. Her initiatives shifted HR and Global Communications, fostering belonging and optimizing business efficiency.

Elena is also a Business and Leadership Advisor to Wisory, as well as a Certified Leadership Coach for the EuroAcademy Leadership Institute in Stockholm, Sweden. She is a member of the TEDxStockholm Speakers’ team and is proficient in three languages.

Resources mentioned:
The Employee Experience Advantage, by Jacob Morgan: https://www.amazon.com/Employee-Experience-Advantage-Employees-Workspaces/dp/111932162X
The Power of Moments, by Chip and Dan Heath: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
The Experience Economy, by Joseph Pine: https://www.amazon.com/Experience-Economy-Updated-Joseph-Pine/dp/1422161978
Mass Customization, by Joseph Pine: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727

Connect with Elena:
LinkedIn: https://www.linkedin.com/in/elenaaylott/
Aylott Group: https://www.linkedin.com/company/aylottgroup/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.