TCC Podcast #248: Developing High Standards with Dayana Mayfield

Dayana Mayfield joins The Copywriter Club podcast for the 248th episode. Dayana is a SaaS copywriter who focuses on SEO and conversions. After deciding to pursue writing as a career to inspire her daughter to follow her passions, she found copywriting. If you want to learn how to grow your business through networking and online platforms, this episode is for you. Here’s what we talk about: How copywriting and editing are completely different skill sets. Becoming the sole provider in a foreign country. What it takes to learn SEO copywriting and what the difference is. The pros of Upwork and going from $16 hr to $175 hr in 2 years. What you should do when you don’t have a copywriting portfolio. The better way to cold pitch and land new clients. How Dayana was able to save for 4 months of maternity leave in 1 year. Why you shouldn’t lower your standards when you need money fast. The future of copywriting. Is it still worth it? The benefits of verifying who you could potentially be working with. Misconceptions of the SaaS industry and why it could be the right niche for you. The proper way to vet your prospects. Why SEO is important and could keep your lead list hot and ready. Navigating manic bipolar disorder and having a successful business. How PR and SEO go hand in hand and why you need both in your business. Being multi-passionate and starting a second business. The difference between a vertical and horizontal niche. How you can find leads via podcasts and backlinks. What actually happens when you begin to niche down and position yourself as the expert. Whether you’re reading the transcript or listening in, you won’t want to miss this episode. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Tiffany’s website Dayana’s website Full Transcript: Rob: There's more than one approach to choosing a niche, and the most common of course is choosing an industry to specialize in, but there are other approaches too like choosing a particular deliverable or a kind of project that you work on. That's generally called horizontal niching. We've even seen copywriters niche by the customer that they work with. Our guest for this episode of The Copywriter Club Podcast is Dayana Mayfield, and she told us about how she's adding a second horizontal niche to her business. We're going to let her tell you all about it in just a minute, but first I want to introduce my guest host for this episode. That's Tiffany Ingle. Hey, Tiffany. Tiffany: Hi, Rob. Rob: How's it going? Tiffany: It's going pretty well. Thank you for having me here. I'm really happy to sit down and have this conversation with you today. Rob: Yeah, this is awesome. So Tiffany is a conversion copywriter. She's worked in the nonprofit sector I think for like seven years before starting her own business. She writes conversion copy and she has a newsletter called Authenticity is Addictive. If you want to be on that or receive that, go to Tiffany's website and sign up. Before we talk with Dayana, this episode is brought to you by The Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to do more in their business and their work. Maybe you have dreamed about creating a product or a podcast, or maybe you've thought about maybe starting an agency or a product company. Maybe you want to become the best-known copywriter in your niche, the person that high paying clients are always looking out for. That's the kind of thing that we help copywriters do in the Think Tank. Tiffany is actually a member of the Think Tank, a new member. To learn more, visit copywriterthinktank.com, and maybe you can join this extraordinary group of business owners too. So let's jump into our interview with Dayana and find out more about her b...