322: Delivering the Most Persuasive Words with Michel Fortin

Legendary copywriter Michel Fortin shares how to be more persuasive in any environment and situation. 

You’ll Learn:

1) The platinum rule for persuasion

2) The OATH formula to better know the people you need to persuade

3) The ‘so-that’ technique to bridge arguments and persuade people

About Michel

Michel is currently Director of Communications at SEO TWIST, Inc., a full-service digital marketing agency that’s also a Premier Google Partner, Facebook Partner, and Shopify Partner. He manages a portfolio of 47 client accounts ranging from small businesses to multinationals. He’s also President and co-owner of Supportibles, Inc. (formerly Workaholics4Hire), an outsourced customer support solutions and backoffice business process services provider.

He leads a team of three managers and 22 support staff, as well as over 200 part-time virtual assistants and remote workers. They handle an average volume of over 15,000 support cases daily with clients in a variety of industries and verticals. He’s also responsible for building the clientbase, developing strategic marketing plans, and implementing business growth campaigns.

Items Mentioned in this Show:

• Sponsored message: Learn a new language with babbel
• Internet Marketer: John Reese
• Author: Dr. Tony Alessandra
• Copywriting Coach: David Garfinkel
• Psychology Theory: Zeigarnik effect
• Book: Breakthrough Advertising by Eugene Schwartz
• Website: SEOTwist.com
• Website: Supportibles.com

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep322.

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