Masters of Scale How a near-death experience changed this founder’s approach to fear
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Sep 11, 2025 
Matthew Pohlson, CEO and co-founder of Omaze, shares how a near-death experience transformed his approach to fear and entrepreneurship. He discusses shifting from perceived fears to bold decision-making, inspiring innovative business models that fuse philanthropy with unique experiences. Pohlson reflects on the impact of love and compassion during his recovery, advocating for storytelling and empathy in business. His journey illustrates how challenges can drive ethical practices, emphasizing the importance of human connection in achieving success.
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Magic Johnson Auction Spark
- A Magic Johnson charity auction inspired the Omaze idea when founders realized auctions exclude most fans.
- They tested low-dollar entries and raised far more than traditional high-dollar auctions.
From $784 To Millions
- Early Omaze campaigns moved from raising hundreds to millions by switching from auctions to small-entry experiences.
- A Breaking Bad sweepstakes raised $1.7 million compared to prior tiny results.
Houses Fit The Story And Unit Economics
- Transitioning to property prizes aligned product, storytelling, and scale for Omaze.
- Buying, renovating, and giving away houses created stronger unit economics and fundraising impact.