Branded keywords will become increasingly more important than generic keywords - Austine Esezobor

Austine Esezobor and David Bain discuss why branded keywords will become increasingly more important than generic keywords.

Discussion points include:

What is an entity?

Why will branded keywords become more important?

What strategy takes best advantage of branded keywords in 2024?

Do you not focus on generic keywords at all?

What is your keyword research process?