Masters of Scale Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson
Mar 4, 2021
Heather Hasson, Co-founder and co-CEO of FIGS, champions healthcare workers through innovative scrubs and community support. She reveals how FIGS responded to the pandemic by donating PPE while experiencing explosive growth. Hasson likens medical professionals to star athletes, emphasizing their need for premium apparel and recognition. The conversation delves into strategic global expansion and the importance of workplace culture, showcasing FIGS’s commitment to both their customers and employee wellbeing in a time of crisis.
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FIGS Origin Story
- Heather Hasson was inspired to start FIGS after seeing her friend, a nurse practitioner, wearing ill-fitting, orange scrubs.
- She questioned why athletes had specialized apparel while healthcare professionals lacked similar options.
Unmet Needs in Healthcare Apparel
- Healthcare professionals, despite their demanding jobs, lacked well-designed and accessible apparel.
- FIGS aimed to provide high-quality scrubs and a convenient online shopping experience.
Responding to the Pandemic
- During the pandemic's onset, healthcare workers reached out to Hasson for PPE.
- FIGS shifted its supply chain to provide free masks, gowns, and other protective gear.