Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't competing priorities, what Liz learned in the magazine industry, and what's driven the explosive growth of OOFOS. Connect with Liz at OOFOS.com and on LinkedIn
The Marketing Playbook with Mark Friedman