The Killer Conversion Hack that Marketers Don't Really Want to Share

[00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share

[00:37] The killer conversion hack is urgency.

[00:48] Neil thinks that 50% of his sales came from urgency.

[01:00] Eric was taken in by a limited-time sale on Bonobos, so he knows that urgency is effective.

[01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.

[02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook

[03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.

[04:01] Put countdown clocks within your emails to your list.

[04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.

[05:07] Look at the Jeff Walker Launch Sequence for reference.

[05:30] Send multiple emails on the day before the sale ends or even on the final day.

[06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.

[07:03] That’s it for today!

[07:13] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536