Most lawyers are dissatisfied with the leads and clients that their marketing dollars produce. When they come to us for coaching, this is almost always their "major issue." When we ask, "Do you record your calls and listen to what your team is saying to people about you?" the answer is almost uniformly "no."

You should be listening to your calls.

Pre-pandemic BenGlassLaw used a virtual answering service for after-hours, on weekends, and when we were in team meetings. They were good until they weren't, then they got horrible, and we fired them during the pandemic.

Coming out of the pandemic, and as our overall marketing improved, we felt we needed help with intake and sales, so we went on a search. The company that we had fired was on the list, and after they promised us the "A TEAM" we started back with them.

Two calls in, and after costing us what we estimate to be about $15,000 (our average fee value on the type of case you'll be listening to), we fired them in seven days.

The "workers comp" call you will listen to was AFTER we sent the first call to them and told them "This is unacceptable."  To irritate us even more, they insisted that we pay them for the "3 months minimum."

Bad move.

LISTEN TO YOUR CALLS. Before spending another dime on getting a lead, listen to what's actually going on right now.

And oh yes, if you'd like your in-house team trained on handling your new leads, check out Intake Success System.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.