

Alok Sama on Being SoftBank CFO, Masa's investment style, India & AI, CEO Superpowers & more
What if playing it safe is the real courage in entrepreneurship?
In Barbershop’s latest episode, Shantanu sits down with Alok Sama (Writer & Investor) to explore what truly makes a CEO great. It’s not just about flashy risks, but staying humble and adapting as things change.
How Alok brought his first book ‘The Money Trap’ to life, and how getting a degree in Master of Fine Arts, from NYU at 58 proves that growth has no age.
Key Takeaways:
- Leadership is as much about humility and adaptability as bold risks.
- AI and disruptive tech are shaking things up, but also raise questions on creativity and originality.
- India’s startup scene faces unique socio-economic challenges alongside fresh growth chances.
- How and why to go back to school if you feel a passion strongly.
So, Alok’s story exhibits that sometimes fortune favours the unexpected. Join us, and maybe you will see your professional path a little more differently in the aftermath.
Also, if you’d like to join our next conversation as live audience, sign up here: https://forms.gle/yF6Rzr9NRheKRoV98
Navigate the episode
00:00 Coming Up
01: 17 Introduction
2:30 Top CEOs in Alok’s views
7:44 Comparing CEOs' operating styles: global vs Indian leaders
11:14 Billionaire behaviour: insecurity or personal quirk?
14:40 How do visionary CEOs adapt and grow?
17:30 From Instagram to ChatGPT: Alok on AI
24:44 Top CEO behaviours: founder vs manager?
31:11 Alok on Indian founders and tech evolution
42:53 Alok’s take on the tariff situation
44:00 Indian conglomerates in US: capital drives disruption?
49:31 India’s middle class: unemployment and consumption issues
53:35 Risk-taking: entrepreneur or investor, Alok?
58:27 Alok on MFA, writing, and nonfiction passion
1:03:06 Money Trap duration and AI’s originality threat/His Book journey length and AI vs originality
1:07:48 Living and investing: Alok’s India perspective
1:18:14 Closing Thoughts