The Rebel Author Podcast 251 Reels, Marketing, and Social Media for Authors with Lara Ferrari
Jul 17, 2024
Lara Ferrari, an expert in Instagram reels for authors, shares tips on engaging audiences with reels, building an 'audio bank,' using the 'remix' feature, consistent posting, and crafting book hooks. She also offers a free book hook guide and a discount on Reel templates for writers.
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Focus on One Platform
- Focus on one social media platform initially.
- Expand to other platforms like email marketing once established.
Instagram for Authors
- Instagram's visual nature combines well with authors' words.
- Bookstagram offers an engaged community, unlike newer platforms.
Stories and Reels
- Use Instagram stories for personal connection; they're casual.
- Reels offer wider reach due to algorithm favoritism.