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21min chapter
251 Reels, Marketing, and Social Media for Authors with Lara Ferrari
The Rebel Author Podcast
Using Instagram Reels for Author Promotion
This chapter explores how authors can leverage Instagram Reels to engage with readers and increase visibility, emphasizing the platform's promotion of Reels to compete with TikTok. It discusses practical tips on creating engaging content, including using B-roll footage, sharing book snippets, and directing followers to email lists. The chapter also addresses common mistakes authors make in video marketing, underscoring the importance of having a hook, legible text, and a clear call to action in videos.
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