Ultimate Guide to Partnering®
212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners
Mar 11, 2024
Yvonne Muench discusses the power of Microsoft's marketplace for partners, highlighting AI adoption benefits, rewards for ISVs, strategic alignment, and marketplace growth. Learn about marketplace success, partner planning, and collaborations with Microsoft in the evolving ecosystem.
31:51
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Quick takeaways
- Microsoft's marketplace offers rewards and benefits for ISVs, encouraging AI adoption and strategic partnerships.
- ISVs can leverage the marketplace for growth, aligning with customer trends for self-serve transactions and cloud investments.
Deep dives
Microsoft's Marketplace Momentum
Microsoft's commitment to the marketplace has reached a tipping point with various factors driving the transformation, including customers' shift to digital, enhanced platform capabilities, increased internal focus on marketplace across engineering, marketing, and sales teams. This momentum is evident in the incentivization system for sellers based on marketplace build sales, highlighting a push towards AI adoption, streamlining app development and integration.
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