212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners
Ultimate Guide to Partnering®
Evolving Trends in ISV Buying Behavior and Microsoft Marketplace Benefits
The chapter explores the changing landscape of buying behavior post-COVID, with C-suite executives influencing cloud commitments and line-of-business owners driving purchasing decisions. It delves into the ISV Success Program's purpose, providing support for ISVs leveraging Microsoft's Cloud platform and marketplace. Partners can benefit from the Marketplace Rewards Program, gaining sales and marketing advantages like free Azure credits, underscoring the importance of leveraging resources within Microsoft's Marketplace for growth and success.
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